Want to know what we have been up to at Enlightened Brand?

Here's a brief overview of some of our recent work.

For senior management at Juniper Networks, Enlightened Brand facilitated two two-day strategy sessions—one focused on mobile and convergence markets and one for the emerging IPTV sector. Juniper Networks is a global leader in IP networking and security products.

Enlightened Brand founder Pam Van Orden made a guest appearance at Swisscom's innovation roadshow. Her presentation on “Managing Brands in a Digital World” provided the company's brand team with ideas for taking brand management beyond the standards manuals.

Enlightened Brand managed speaker recruitment and relations for a Sustainovation thought-leader breakfast held at Stanford University. The featured speaker was Kris Lichter, IBM's Director of Innovation. At the sold-out event, Mr. Lichter presented the story of IBM's Global Innovation Outlook.

Enterprise Development Group (EDG) is a global innovation and transformation consultancy whose clients include British Broadcasting Corporation (BBC), Panera Bread, and Philips Nuclear Medicine. EDG selected Enlightened Brand to provide them with customer insight and a new company website.

After updating the vision and mission for the nonprofit Business & Sustainability Group, Enlightened Brand delivered a new brand identity and tag line. The new name, Sustainovation, expresses the core tenet on which the group's work is based—sustainability drives business innovation.

For Swisscom's Innovation Outpost, Enlightened Brand developed an executive article series on best practices in creating an innovation culture.

Fritz Institute is a nonprofit organization dedicated to improving global disaster relief. Enlightened Brand worked with Fritz Institute on two key programs. First, we conducted a market and opportunity assessment for the Corporations for Humanity brand, a unique alliance among private enterprise, Fritz Institute and the humanitarian relief sector. Enlightened Brand also created the name, logo, and messaging for Helios humanitarian supply chain software.

Envisioning + Storytelling selected Pam Van Orden of Enlightened Brand to provide inspiration and leadership for three client team envisioning sessions. Pam presented brand stories relevant to each company's circumstances and then worked with the company management teams as they explored and envisioned a new future.

For the Lyle Anderson Company envisioning session in Sedona, Arizona, Pam presented “Charismatic Founders and the Brands They Built.” The Lyle Anderson Company is a luxury real estate developer with properties in Arizona, Hawaii, New Mexico and Scotland.

For the Ethical Funds Company envisioning session in Vancouver, British Columbia, Pam presented “From Niche to Mainstream. Engaging Customers Where Their Values Are”. The Ethical Funds Company is Canada's leading socially responsible investment firm.

For the Audio Visual Services Corporation envisioning session in Dallas, Texas, Pam Van Orden offered the keynote presentation, “Tales from Left Field. Exceptional and Inspirational Brand Turnarounds”. The Audio Visual Services Corporation is the nation's leading provider of audio visual services to hotels, conference centers and concert halls.

Enlightened Brand conducted a brand assessment and created positioning and new communications for Origo's emerging market consulting practice. Origo Global Business Advisors work with companies such as DuPont, GrupoNueva, Procter & Gamble, and Vodaphone to help them succeed in the emerging markets of the developing world.

Enlightened Brand president Pam Van Orden served on the planning committee for the first international conference on Cradle-to-Cradle Design. Conference speakers included architect William McDonough and chemist Michael Braungart, co-authors of Cradle to Cradle: Remaking the Way We Make Things, and systems thinking guru Peter Senge, author of The Fifth Discipline: The Art & Practice of The Learning Organization and Presence: Human Purpose and the Field of the Future. The event was attended by representatives from leading organizations such as Aveda, ClifBar, Environmental Protection Agency, Hewlett-Packard, Intel, Nike, Shaw Carpets, and Whole Foods.

For the Business & Sustainability Group, Enlightened Brand conducted a research study on The State of Sustainable Business in Silicon Valley. We gathered and analyzed extensive data about the social and environmental practices of the leading corporations headquartered in California's Silicon Valley, as well as the offerings of regional nonprofit organizations that are dedicated to sustainable business.

Enlightened Brand conducted a market assessment and developed the company business plan for ScenarioBrasil, a planned Brazilian arts, food, and entertainment establishment.