Company News

CUPERTINO, California—July 2007—Sustainable Life Media has tapped Enlightened Brand president Pam Van Orden to serve as co-chair of Sustainable Brands ’07—the only conference dedicated to sustainability as a driver of brand value.

By providing a neutral platform for the exchange of leading-edge ideas, trends and practices, Sustainable Brands ’07 will ignite the conversations that can change our world. Business innovators and thought leaders from around the globe will come together to explore opportunities for gaining advantage through sustainable product design, operational effectiveness and communications authenticity.

Sustainable Brands '07 will be held at the award-winning Ritz-Carlton New Orleans, September 26th through 28th, 2007.

CONFERENCE HIGHLIGHTS

Conference participants will get an inside look at the latest in sustainable branding from leading global brands such as Aveda, bp, Gap, GE, Wal-Mart, and more. And, they will learn how startups such as Edun and Ozocar are using environmental sustainability as a unique value proposition to build their brands on.

Forever New Orleans

Opening night will immerse conference goers in the story and experience of New Orleans. They will learn about the re-branding and rebirth of the city, take a look at how brands responded to Katrina and participate in a town-hall like discussion about lessons learned and the role of brands in humanitarian relief. The evening will conclude with networking and a bit of New Orleans magic.

On Saturday, following the conference, Sustainable Brands '07 will coordinate a day of local volunteering, providing conference attendees and their friends with an opportunity to participate in the rebuilding of New Orleans.

Strategic Storytelling Workshop

On the afternoon of September 26th, Pam Van Orden will lead a hands-on, pre-conference event—Your Sustainable Brand Story. A strategic storytelling workshop.

REGISTRATION

Visit the Sustainable Brands '07 website for more information or to register. Friends of Enlightened Brand can save 20 percent on a full conference pass. Simply use promotional code SB07EB when you register.

White Canvas Becomes Enlightened Brand Incorporated

CUPERTINO, California—February 17, 2005—Silicon Valley brand consultancy White Canvas has changed its name to Enlightened Brand Incorporated.

As Pam Van Orden, the company’s founder and president, explains, the change brings better clarity and focus to the company's work and market position. "White Canvas was an excellent name for us when we began operations in 1998," Van Orden says. "Over time, we have increasingly focused our work on the social, environmental, and financial forces that shape a brand in today's connected world. And we have become widely known for our newsletter, Enlightened Brand Journal. It simply made sense to invest all of our energy in a single clear and integrated brand."

Enlightened Brand is highly regarded for its depth of expertise in branding and communications and its commitment to the social impact of business. The company has a history of driving business performance through informed and integrated strategic branding. The Enlightened Brand process, rooted in systems thinking, provides clients with a holistic view of the context in which their brands operate. It has produced results for such clients as BNET, NASA, Origo, Social Venture Network, Sun Microsystems, and the Tech Museum of Innovation's Tech Laureates program.

Enlightened Brand’s new logo, a stylized sphere, “embodies the concept of 'our connected world' that is central to our approach to branding,” Van Orden says. “We symbolize our dedication to awareness, and our integrated branding process, by illuminating the word 'light' within the company name."

The new logo and Web site, www.enlightenedbrand.com, were designed by Swedish designer, Pål Bergstrom. Market analyst, Jennie Bettles, and writer, Nancy Friedman, were instrumental in repositioning the company. All three are part of the Enlightened Brand consulting team.

Enlightened Brand is positioned with the tagline "Market Leadership for Our Connected World."